Naslov
Organizational Marketing Transformation in the Republic of Croatia

Autori
Meler, Marcel ; Turkalj, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Proceedings of theInternational Symposium "Economics and Management of Transformation", / - Temišvar, 2002, 303-318

Skup
International Symposium "Economics and Management of Transformation",

Mjesto i datum
Temišvar, Rumunjska, 11.05.2002. - 12.05.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatia; company; marketing; organizational transformation

Sažetak
Having declared its independence in 1990, the Republic of Croatia has followed the course of a thorough economic transformation. This has manifested itself primarily in the transformation of socially owned property into the private one and in the development of a market-oriented economy. Free entrepreneurship and private property are basic requirements of an entire economic transformation. Although the difficulties, connected with the transformation models used in the last few years, have been more or less successfully overcome, there is a new problem: how to successfully organize particular company-based activities, so that they comply with a new type of proprietary, managemental, and executive tasks. It must be emphasized that the company’s organizational structure and, within this process, the organizational formation of marketing as a business function that should continuously direct the company toward the market should be understood as a result of dynamic appreciation of already existent needs and an anticipation of the future ones, when it comes to a concrete company’s position on the market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA