Pregled bibliografske jedinice broj: 86547
Marketing and the Social Development in the Republic of Croatia
Marketing and the Social Development in the Republic of Croatia // The Proceedings of the 27th Annual Macromarketing Conference "Macromarketing in the Asia Pacific Century" / Cadeaux, Jack; Pecotich, Anthony (ur.).
Sydney: The University of New South Wales, 2002. str. 1-15 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Marketing and the Social Development in the Republic of Croatia
Autori
Meler, Marcel
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The Proceedings of the 27th Annual Macromarketing Conference "Macromarketing in the Asia Pacific Century"
/ Cadeaux, Jack; Pecotich, Anthony - Sydney : The University of New South Wales, 2002, 1-15
Skup
27th Annual Macromarketing Conference "Macromarketing in the Asia Pacific Century
Mjesto i datum
Sydney, Australija, 11.06.2002. - 14.06.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Croatia; marketing; social development; social marketing
Sažetak
Undoubtedly, development is a fundamental question of all transitional countries. In the Republic of Croatia, inhibited in this segment by war circumstances, it is a key issue as well. Nonetheless, it does not pertain solely to a general economic but also to the social development. Marketing might play a very important role in this direction. In order to consider a possible marketing role in the Republic of Croatia’s social development, the paper primarily analyzes the marketing-related state of affairs and perspectives, as well as social development’s characteristics and its operationalization modalities. Finally, the aim is to examine social marketing as such and the possibilities of its application in the Republic of Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
