Naslov
The role of tourism in perception of the Croatian country brand in Hungary and Croatia

Autori
Gerdesics, Viktória ; Pancić, Mladen ; Orosdy, Béla

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INTERDISCIPLINARY MANAGEMENT RESEARCH X / Urban Bacher, Barković, Dražen - Opatija : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences, 2014, 236-244

ISBN
978-953-253-126-8

Skup
INTERDISCIPLINARY MANAGEMENT RESEARCH X

Mjesto i datum
Opatija, Hrvatska, 09.05.2014. - 11.05.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatia, Hungary, country image, country brand, tourism

Sažetak
Today it is not easy to find the best choice as a tourist. There are not only count-less opportunities but the competitive advantages of tourist destinations have to be also identified within the endless bunch of information. Obviously, in a reverse interpretation, neither the supplier countries have an easy job in gaining the tourists. Among others this is one reason to consciously develop a good country brand. A specific historical element of Croatia is its secession from Yugoslavia in 1991 by which it had to develop an independent country image. For this tourism being a decisive part of its economy seemed to be an adequate tool. Te survey shown in present study is the continuation of a last year investigation on the Croatian country image carried out in Hungary – this paper shows the results of a Croatian survey as well. Based on Hungarian and Croatian questionnaire surveys it analyses the role of tourism in Croatian country brand by the time of the country’s EU-accession.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA