Naslov
The Public Library Strategic Orientation in Tourist Destination: Managing the Complexity of Community and Tourism Orientation

Autori
Karuza, Irina ; Krajnović, Aleksandra ; Mikulandra Volić, Ivona

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
West East Institute International Academic Conference Proceedings Barcelona / Magill, Alexander - Barcelona : WEI - West East Institute, 2017, 7-16

Skup
WEI International Academic Conference on Business&Economics,  Management and Finance

Mjesto i datum
Barcelona, Španjolska, 23.01.2017. - 25.01.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
public library, strategic orientation, marketing orientation, tourist destination, case study

Sažetak
Public libraries are non-profit organisations that should meet the needs of their users and create value for society. They are faced with many changes in the library domain: international trends of the modern information world and above all changes in users’ needs. Scholars suggest that libraries should adopt a market-orientated strategy and implement marketing orientation to successfully manage the impact of these changes. Management of public libraries in tourist destinations are even more complex: public libraries should be a social place as well as information and entertainment place for local people and tourists. Some of them are (or have potential to become) tourist attractions and part of destination cultural identity. The research on complexity of strategic orientation of library in tourist destination has received scant attention and a case study of Zadar Public Library that is located in one of Croatian most successful tourist destination, addresses this gap. This paper presents a model of multiple strategic issues in public libraries in tourist destinations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA