Naslov
Application of business intelligence system in company restructuring process: the case of Croatia

Autori
Bakula, Iva ; Ćurko, Katarina ; Pejić Bach, Mirjana ; Bosilj Vukšić, Vesna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Conferences ITS, ICEduTech and STE 2016 International Conference on Educational Technologies 2016 – ICEduTech / Kommers, P. ; Issa, T. ; Issa, T. ; McKay, E. ; Isaías, P. - Melbourne : International Association for Development of the Information Society - IADIS Press, 2016, 35-42

ISBN
978-989-8533-58-6

Skup
International Conferences ITS, ICEduTech and STE 2016 International Conference on Educational Technologies 2016 – ICEduTech

Mjesto i datum
Melbourne, Australija, 06.12.2016. - 08.12.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business intelligence systems, restructuring, case, Croatia

Sažetak
After Croatian accession to the EU, Croatian companies have faced tough competition and all other challenges posed by doing business in open markets. These companies must increase competitiveness and take their position on developed globalized markets through differentiation of their products and services and/or creation of cost advantage. For many companies in Croatia this necessitates restructuring of the firm through which a comparative advantage can be achieved. This paper describes the restructuring process and actions which are taken during the restructuring, the goal of which is to increase efficiency and achieve intelligent management of the company. During restructuring process, it is important to apply both qualitative and quantitative approach in business analysis in order to detect key weaknesses and problems. The main tool in business analysis, which is the foundation of making business decisions during restructuring process, is the business intelligence system. Business intelligence systems enable companies to obtain wide-ranging information about factors which influence the business. The presented case study demonstrates specific examples of utilization of business intelligence systems during the restructuring process, synergy of business intelligence, strategy and business processes and improvements achieved through implementation of certain measures during the restructuring process.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA