Naslov
OSNOVE MARKETINGA U SPORTU
(FUNDAMENTALS OF MARKETING IN SPORT)

Autori
Ivan Novak ; Mato Bartoluci

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Ekonomika i menadžment sporta

Urednik/ci
Mato Bartoluci

Izdavač
Novi informator ; Kineziološki fakultet Sveučilišta u Zagrebu

Grad
Zagreb

Godina
2003

Raspon stranica
235-270

ISBN
953-170-107-5

Ključne riječi
društveni marketing, sportski marketing, sportsko tržište, sportski proizvod, planiranje, segmantacija
(social marketing, sports marketing, sports market, sports product, planning, segmentation)

Sažetak
The chapter describes the important characteristics of sports marketing. The chapter defines a sports marketing, describes the characteristics of social marketing, general characteristics and the size of the sports market and the elements of the marketing mix. Also, the chapter describes in detail the basic classification of sports products, pricing and method of forming distribution in the sport. Chapter describes the promotion of sports products and services, planning through the concept of sports marketing, describes the elements of the plan and gives the description of the segments of the sports market and defines the concept and importance of sponsorship in sport.

Izvorni jezik
Hrvatski

Znanstvena područja
Ekonomija

POVEZANOST RADA