Pregled bibliografske jedinice broj: 862926
Osnove sportskog marketinga
Osnove sportskog marketinga // Menadžment i poduzetništvo u sportu i fitnessu / Mato Bartoluci (ur.).
Zagreb: Fakultet za fizičku kulturu Sveučilišta u Zagrebu, 1996. str. 31-62
CROSBI ID: 862926 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Osnove sportskog marketinga
(Fundamentals of sports marketing)
Autori
Ivan Novak ; Mato Bartoluci
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Menadžment i poduzetništvo u sportu i fitnessu
Urednik/ci
Mato Bartoluci
Izdavač
Fakultet za fizičku kulturu Sveučilišta u Zagrebu
Grad
Zagreb
Godina
1996
Raspon stranica
31-62
ISBN
953-6378-07-8
Ključne riječi
sportski marketing, subpodručja sporta, elementi sportskog marketing miksa
(sports marketing, sub-areas of sport, elements of sports marketing mix)
Sažetak
The chapter is focused on the description of the basis of sports marketing. It describes the sub- areas of sport as a social activities, but also as entrepreneurial business activities which faces with market competition. Chapter discusses on the definition of sports marketing and the application of the concept of marketing in sport. In this sense, chapter describes the elements of sports marketing mix - sports products, price, promotion and distribution. Chapter specifically deals with sports products as a specific form of products and services which has a specific classification. Also, the chapter describes the possible application of the concept of sports marketing.
Izvorni jezik
Hrvatski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Kineziološki fakultet, Zagreb
