Pregled bibliografske jedinice broj: 862916
Sportski marketing u Hrvatskoj
Sportski marketing u Hrvatskoj // KINESIOLOGY FOR 21st CENTURY / Dragan Milanović (ur.).
Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu, 1999. str. 566-573 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 862916 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Sportski marketing u Hrvatskoj
(Sports marketing in Croatia)
Autori
Ivan Novak
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
KINESIOLOGY FOR 21st CENTURY
/ Dragan Milanović - Zagreb : Kineziološki fakultet Sveučilišta u Zagrebu, 1999, 566-573
Skup
2nd INTERNATIONAL SCIENTIFIC CONFERENCE - KINESIOLOGY FOR 21st CENTURY
Mjesto i datum
Dubrovnik, Hrvatska, 22.09.1999. - 26.09.1999
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
sportski marketing, sportsko tržište, potrošnja
(sports marketing, sports market, consumption)
Sažetak
Interdisciplinary relationship between sport and economics is still weak and disorganized in Croatia, having been rarely the object of research studies. Nevertheless, under the influence of world standards and according to the specific Croatian conditions, certain efforts have been made to create establish theoretical sports marketing fundamentals. This paper is a contribution in this direction. The conclusion is stressed that sport, in the comprehensive meaning with all the potentials it comprises or should comprises - from the elite sport, through kinesitherapy and tourism aimed at sport and health promotion, to the sports recreation and school sport - through the sports marketing concept, could and should become the best Croatian product.
Izvorni jezik
Hrvatski
Znanstvena područja
Ekonomija
