Pregled bibliografske jedinice broj: 862905
THE ROLE OF SPORT MANAGEMENT AND SPORT MARKETING IN SPORT
THE ROLE OF SPORT MANAGEMENT AND SPORT MARKETING IN SPORT // KINESIOLOGY NEW PERSPECTIVES / Dragan Milanović ; Franjo Prot (ur.).
Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu, 2002. str. 829-835 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 862905 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
THE ROLE OF SPORT MANAGEMENT AND SPORT MARKETING IN SPORT
Autori
Ivan Novak
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
KINESIOLOGY NEW PERSPECTIVES
/ Dragan Milanović ; Franjo Prot - Zagreb : Kineziološki fakultet Sveučilišta u Zagrebu, 2002, 829-835
ISBN
953-6378-36-1
Skup
3rd INTERNATIONAL SCIENTIFIC CONFERENCE, KINESIOLOGY NEW PERSPECTIVES
Mjesto i datum
Opatija, Hrvatska, 25.09.2002. - 29.09.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
sport management services, sport marketing, sport agencies, consulting
Sažetak
Sport management is a syntagma that implies many various types of services in order to meet certain needs and wishes of companies and athletes that enter the sport market. Research was carried out and results classify sport management services as consulting, management related and legal action related services. The basic goal of sport management is to create the ways to obtain profit. This approach is based on sport marketing concept.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
