Pregled bibliografske jedinice broj: 862902
ROLE AND PLACE OF SPORT AS A MEDIUM IN SPORT MANAGEMENT
ROLE AND PLACE OF SPORT AS A MEDIUM IN SPORT MANAGEMENT // 5th INTERNATIONAL SCIENTIFIC CONFERENCE ON KINESIOLOGY / Dragan Milanović ; Franjo Prot (ur.).
Zagreb: Kineziološki fakultet Sveučilišta u Zagrebu, 2008. str. 341-344 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
ROLE AND PLACE OF SPORT AS A MEDIUM IN SPORT MANAGEMENT
Autori
Ivan Novak
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
5th INTERNATIONAL SCIENTIFIC CONFERENCE ON KINESIOLOGY
/ Dragan Milanović ; Franjo Prot - Zagreb : Kineziološki fakultet Sveučilišta u Zagrebu, 2008, 341-344
ISBN
978-953-6378-79-1
Skup
5th INTERNATIONAL SCIENTIFIC CONFERENCE ON KINESIOLOGY - KINESIOLOGY RESEARCH TRENDS AND APPLICATIONS
Mjesto i datum
Zagreb, Hrvatska, 10.09.2008. - 14.09.2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
sport as a medium, contemporary market communicator, sport management
Sažetak
Role and place of sport as the media of market communication in sport management is mainly possible to perceive in two ways: from the social and from the business aspect. The social aspect implies comprehension of sport as one of generally accepted media and perceiving the sport as attractive medium that can possibly influence the public opinion. Under the business aspect we understand use of sport as a market communicator to achieve the determined business goals through sport management.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
