Pregled bibliografske jedinice broj: 862787
IMPROVING SWOT ANALYSIS BY USING THE ANALYTICAL HIERARHY PROCESS
IMPROVING SWOT ANALYSIS BY USING THE ANALYTICAL HIERARHY PROCESS // Interdisciplinary Management Research VIII / Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl – Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap, Norbert ; Runzheimer, Bodo (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences, 2012. str. 1071-1082
CROSBI ID: 862787 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
IMPROVING SWOT ANALYSIS BY USING THE ANALYTICAL HIERARHY PROCESS
Autori
Barković, Dražen ; Stanišić, Jelena ; Stanišić, Nenad
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Interdisciplinary Management Research VIII
Urednik/ci
Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl – Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap, Norbert ; Runzheimer, Bodo
Izdavač
Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences
Grad
Osijek
Godina
2012
Raspon stranica
1071-1082
ISBN
978-953-253-105-3
Ključne riječi
SWOT, AHP, A’WOT, strategic planning, strategic management
Sažetak
Te SWOT analysis is a widely applied tool in strategic decision support. Te SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Treats en-compassing the internal and external factors that are the most important for the enterprise’s future. By applying the SWOT analysis in a strategic planning process, the aim usually is to develop and adopt a strategy resulting in a good fit between these internal and external factors. However, SWOT includes no means of analyti-cally determining the importance of factors or of assessing the fit between SWOT factors and decision alternatives. In A’WOT, the Analytic Hierarchy Process (AHP) and its eigenvalue calculation framework are integrated with SWOT analysis. Te aim in applying the hybrid method is to improve the quantitative information basis of strategic planning processes. AHP’s connection to SWOT yields analytically-determined priorities for the factors included in SWOT analysis and makes them commensurable. In addition, decision alternatives can be evaluated with respect to each SWOT factor by applying the AHP. So, SWOT provides the basic frame within which to perform an analysis of the decision situation, and the AHP assists in carrying out SWOT more analytically and in elaborating the analysis so that alternative strategic decisions can be prioritized.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Indexed in: EBSCOhost, RePEc, EconPapers, Socionet
