Pregled bibliografske jedinice broj: 861765
Digital media and new opportunities for doing research in management. The case of CSR Communication
Digital media and new opportunities for doing research in management. The case of CSR Communication // Presentazione al XXVIII Convegno annuale di Sinergie. Management in a Digital World: Decisions, Production, Communication, Università degli Studi di Udine 9-10 giugno 2016
Udine, 2016. (ostalo, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 861765 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Digital media and new opportunities for doing research in management. The case of CSR Communication
Autori
Gandolfo, Alessandro ; Tuan, Annamaria ; Corciolani, Matteo ; Dalli, Daniele
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Presentazione al XXVIII Convegno annuale di Sinergie. Management in a Digital World: Decisions, Production, Communication, Università degli Studi di Udine 9-10 giugno 2016
/ - Udine, 2016
Skup
Sinergie. Management in a Digital World: Decisions, Production, Communication, Università degli Studi di Udine 9-10 giugno 2016
Mjesto i datum
Udine, Italija, 09.10.2016. - 10.10.2016
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Corporate Social Responsibility communication, emerging market firms, content analysis
Sažetak
The aim of this study is to gain insights about the usage of automated content analysis as a useful way to analyze communication and, in particular, Corporate Social Responsibility communication. After having defined the method of automated content analysis and analysed differences and similarities with the traditional manual content analysis, we provide an example in order to understand how automated content analysis can be used to analyse CSR Communication of emerging market firms. Content analysis has been considered as an important technique to specifically study issues that are relevant in the CSR domain and, more generally, in the field of business ethics. Indeed, an increasing number of scholars is using this method for documenting and presenting trends in discourses over time, which proves to be very useful to also analyze the evolution of the CSR trends overtime. While most earlier research papers regarding the content analysis of CSR Reports (CSRRs) use manual content analysis (i.e. employing human coders manually coding textual data), we used an automated content analysis, which means that we rely on a software (i.e. Wordstat) that, compared to a manual content analysis, tends to enhance the reliability, replicability, transparency and efficiency of the results.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
