Naslov
Emerging economy multinational firms: Discovering topics and trends through the automatic content analysis of CSR and Annual reports

Autori
Gandolfo, Alessandro ; Tuan, Annamaria ; Corciolani, Matteo ; Dalli, Daniele

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
XII Convegno Annuale della Società Italiana Marketing / - : Società Italiana di Marketing, 2015, 1-6

ISBN
978-88-907662-4-4

Skup
XII Convegno annuale della Società Italiana Marketing: ‘’Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana”.

Mjesto i datum
Torino, Italija, 22.10.2015. - 23.10.2015

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate Social Responsibility, CSR, Grounded Theory, emerging multinational firms

Sažetak
The purpose of this paper is to examine the CSR and Annual Reports of the largest emerging economy multinational firms (Brazil, China, India, Malaysia, Mexico, Russia, South Africa, and Thailand) and provide evidence about their socioenvironmental performances disclosure. We read a sample of 200 EMNEs Reports in order to define, through a Grounded Theory approach, a dictionary of 1, 049 keywords, which has been then validated by external coders. We grouped the final list of 963 keywords in 18 categories. Finally, we used this custom dictionary to set an automatic content analysis of 1624 firms’ CSR or Annual Reports, which range from 2000 to 2013. We have seen that the disclosure of social and environmental activities differ across countries and throughout the years. In particular we have noticed that, from 2000 to 2013, the attention towards environmental activities has increased in spite of social activities. Future research lines are then presented

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA