Naslov
Motivation, personality type and the choice between skill and luck gambling products

Autori
Gandolfo, Alessandro ; De Bonis, Valeria

Izvornik
The journal of gambling business and economics (1751-7990) 9 (2015), 1; 30-46

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Motivational aspects of gambling, Online gambling, Marketing, Public policies in the gambling sector

Sažetak
We analyze differences in gambling motivations for skill and luck gamblers on the basis of a questionnaire distributed to students from the University of Pisa (Italy). We find that the probability of playing skill rather than luck games is positively correlated to being a male, to the socialization motive and to having a planning attitude, that we use to define the kind of amusement experienced in gambling, while it is negatively correlated to the money motive, the perceived risk of losing social esteem, and age. Results are then applied to marketing strategies and public policies, with particular attention to the online environment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA