Naslov
Adoption of Internet Banking Service within the Corporate Sector: Evidence from Newly Acceded EU Country

Autori
Kundid Novokmet, Ana ; Tokić, Ivana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
The EU Economic Environment Post-Crisis: Policies, Institutions and Mechanisms

Urednik/ci
Benazić, Manuel ; Božina Beroš, Marta ; Gimigliano, Gabriella ; Novak, Aleš ; Učkar, Dean

Izdavač
Sveučilište Jurja Dobrile u Puli

Grad
Pula

Godina
2016

Raspon stranica
185-199

ISBN
978-953-7320-40-9

Ključne riječi
Corporate payments, Croatia, Financial services, Internet banking, Questionnaire

Sažetak
This paper explores the level of adoption of the Internet banking service in the corporate sector of Croatia as newly acceded EU country, with the goal of finding out the reasons behind the usage of service or refusal to use. Furthermore, we seek an answer regarding the frequency of usage of certain Internet banking functionalities among those companies which implemented the Internet banking. Finally, we hypothesise that companies’ characteristics explain disparities in acceptance of Internet banking service. A questionnaire research encompassed up to 80 companies. Research results reveal that the most of companies (around 75%) adopted the Internet banking service, but mainly to perform transactional services (e.g. paying bills, checking bank account balances and transferring funds). Profitability of the company, an industry in which it operates and computer literacy of its employees are confirmed as the main drivers of Internet banking service adoption. Furthermore, there is a relationship between using online banking in private and professional life. Altogether, the obtained results might be interesting for the Croatian banks in their attempts to operate as the full-service institutions via cross-selling strategy and possible new entrants to Croatian banking market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
This paper is an outcome of the diploma thesis written by I. Tokić under the supervision of A. Kundid at the university graduate degree program in Business Studies, Financial management course of study, at the Faculty of Economics, University of Split. The diploma thesis oral exam was successfully completed on 10/10/2014. The paper was presented at the international scientific conference “Finance and Accounting in Creating Information about Financial Position of Reporting Entities” organized by the Department of Accounting within University of Economics in Katowice, Katowice, Poland on 21/10/2015.

POVEZANOST RADA