Pregled bibliografske jedinice broj: 860108
Development of a marketing strategy for German minority in Croatia
Development of a marketing strategy for German minority in Croatia // Best Practices in Social and Public Marketing : Improving Quality of Life / Alves, Helena ; Vazquez, Jose Luis (ur.).
Dordrecht: Springer, 2013. str. 103-118
CROSBI ID: 860108 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Development of a marketing strategy for German minority in Croatia
Autori
Leko Šimić, Mirna ; Trischler, Renata
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Best Practices in Social and Public Marketing : Improving Quality of Life
Urednik/ci
Alves, Helena ; Vazquez, Jose Luis
Izdavač
Springer
Grad
Dordrecht
Godina
2013
Raspon stranica
103-118
ISBN
978-94-007-5877-3
Ključne riječi
German national minority ; Croatia ; marketing strategy ; nonprofit marketing
Sažetak
This research presents analysis of the existing marketing strategy of the German national minority association in Croatia, presents the research on the existing and potential customers/beneficiaries of the association and suggests the improvement of the marketing strateg<y for the association.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
