Pregled bibliografske jedinice broj: 859055
Like me? Share me! The usage of social media in presidential elections
Like me? Share me! The usage of social media in presidential elections // 7th EMAC Regional Conference 2015
Sarajevo, Bosna i Hercegovina, 2016. (predavanje, međunarodna recenzija, sažetak, ostalo)
CROSBI ID: 859055 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Like me? Share me! The usage of social media in presidential elections
Autori
Sinčić Ćorić, Dubravka ; Šimunjak, Maja ; Brečić, Ružica
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo
Skup
7th EMAC Regional Conference 2015
Mjesto i datum
Sarajevo, Bosna i Hercegovina, 14.09.2016. - 16.09.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Social media, political campaign, presidential elections
Sažetak
This paper examines how political leaders use social media in their presidential campaigns. The study is based on content analysis of statements which candidates in 2014/2015 Croatian presidential elections published on their official Facebook and Twitter account. The results show that candidates did not use social media to portray their personal side, humanize their image and create their image of a leader through references to their skills and qualities.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Politologija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
