Naslov
INNOVATIVE COMMUNICATION IN MANAGEMENT

Autori
Dvorski, Jasmina ; Bakić-Tomić, Ljubica

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
“Identity and Culture” Book of Abstracts / „Идентичность и культура“ тезиси / „Идентитет и култура“ Книга на апстракти / - Skopje : Centre for Culture and Cultural Studies, 2015, 36-36

Skup
III Annual International CCCS Conference "Culture and Identity" III международная конференция «Идентичность и культура» III годишна меѓународна конференција „Култура и идентитет “

Mjesto i datum
Skopje, Sjeverna Makedonija, 03.09.2015. - 05.09.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
: Communication, creativity, idea, innovation, know – how.

Sažetak
For the modern organization, as well as for Croatia as a “young” EU member of the crucial meaning is the term “innovation”. New products, services and technologies are key to progress and competitive ability. The point is that innovation does not only contribute to development, but also to positive changes which they mediate. According to a study conducted in Germany (Zerfaß & Ernst, 2008) with a personalized questionnaire, Croatia has conducted a study with aims to examine innovative communication within the company. The questionnaire has 30 questions, applied online to 120 managers of the middle management levels of two major companies in Croatia: Hrvatska elektroprivreda d.d. (HEP d.d.) and Vipnet d.o.o. (VIP d.o.o). The possible conclusion is that managers are creative enough, but the employees do not have modern knowledge and skills that would allow innovative communication in companies. The innovative communication will (has to) become important in a future in numerous many scientific and technical areas. Innovative communication can take place trough either significant changes in the use of a particular company practice or the emergence of new communication skill. Finally, good image of the company means that its communication activities are well placed.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA