Pregled bibliografske jedinice broj: 856464
Customers' opinion and reception of innovation in retail market in Croatia
Customers' opinion and reception of innovation in retail market in Croatia // International journal of sales, retailing and marketing, 5 (2016), 2; 17-27 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 856464 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Customers' opinion and reception of innovation in retail market in Croatia
Autori
Kovač, Ivan ; Babić, Marko ; Bajkovec, Robert
Izvornik
International journal of sales, retailing and marketing (2045-810X) 5
(2016), 2;
17-27
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
retailing, innovations, globalization, Croatia, retail industry, consumers
Sažetak
Driven by innovation and concentration processes, large retailers in Croatia apply many innovations in order to improve and maintain their competitive advantage. Application of innovation in retailing is oriented towards satisfaction of consumers’ needs and towards improving consumers’ loyalty. This paper gives insights into the concept and appearance of innovations in Croatian retailing market together with the perception of consumers towards applied innovation in retailing market. The focus of the paper is put to the innovations in Croatian retailing market. Then the primary research results are discussed based on analysis of survey results on retail customers using innovation in their everyday life.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
