Naslov
Online reputation and tourism destination competitiveness – conceptual model development and pilot testing
(Online reputation and tourism destination competitiveness – conceptual model development and pilot testing)

Autori
Dorčić, Jelena ; Komšić, Jelena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Information and communication technologies in tourism 2017, Proceedings of the international conference in Rome, Italy, January 24-26 / Schegg, Roland ; Stangl, Brigitte - Cham : Springer, 2017, 545-558

ISBN
978-3-319-51167-2

Skup
ENTER2017 eTourism Conference

Mjesto i datum
Rim, Italija, 24.01.2017. - 26.01.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
online reputation ; tourism destination competitiveness ; social media, reliability analysis

Sažetak
Travellers use social media in all phases of travel planning. Previous research confirmed that people trust online reviews more than other sources of information. Building good online reputation is necessary for tourist destinations in order to be competitive. The purpose of this study is to provide a conceptual model for measuring the relationship between online reputation and tourism destination competitiveness and to present the results of the pilot study. The main objective of this study is to validate the studied constructs, the related questions and used scales. Descriptive statistics and reliability analysis was performed on a sample of 130 respondents. The total Cronbach’s alpha was .915 indicating a very high degree of internal consistency. The paper contributes to the existing literature by providing theoretical evidence of relationship between online reputation and tourism destination competitiveness and testing existing measurement scales on small tourism destination.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA