Naslov
VALUES OF GREEN ENTREPRENEUERS IN CROATIA – BETWEEN GROWTH AND DEGROWTH

Autori
Puđak, Jelena

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Skup
Greening the eocnomy: a Colouring or a Reseeding

Mjesto i datum
Zagreb, Hrvatska, 23.09.2016. - 24.09.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Domaća recenzija

Ključne riječi
green entrepreneurship; values; degrowth

Sažetak
Transition to a more sustainable development involves a dramatical reduction of the use of existing fossil-fuel energy, increase in the efficiency of those it cannot avoid and utilisation and replacement with renewable energy sources wherever possible. This kind of tehnological change is associated with a much more radical social transformation, or to put it more simple: to be prepared to do with less in terms of energy and material products. Every social change depends on the existence and formation of specific value orientations. For restructuring social relations in order to make a shift towards degrowth orientation certain inter-dependent principles, as Latouche argues, are required. His “Rs” of degrowth include eight inter- dependent principles. Reevaluate what matters. Reconceptualize key notions such as wealth, poverty, value, scarcity and abundance. Restructure the productive apparatus and social relations to fit these new values. Redistribute wealth and access to natural resources between North and South and between classes, generations and individuals. Relocalize which means producing on local level thus descending all economic, political and cultural decisions at that level. Reduce production and consumption, especially for goods and services with little use value but high environmental impact. Re-use products and Recycle waste. The aim of this paper is to explorde, using qualitative methodology, value orientation and motivation of green economy actors in Croatia, to what extent do they meet the aforementioned degrowth principles, what are the main reasons that drive ‘green’ entrepreneurship and weather there is a common denominator for different actors in green economy.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

POVEZANOST RADA