Naslov
Corporate Social Responsibility and Sustainable Development: The Review of Marketing Implications ın Tourism and Hospitality

Autori
Ariwa, Ezendu ; Andrlić, Berislav ; Ekwa, Hope

Izvornik
European Scientific Journal (Kočani) (1857-7881) 25 (2016), 1; 63-77

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
marketing ; tourism ; destination ; development

Sažetak
In the past few decades tourism industry has been faced with the challenges of destination images. Much emphasis has been placed on destination positive image due to the important role it places in tourist behaviour towards choosing a destination for holiday. This study aims to investigate the perceptions of tourists about Nigeria as a leisure tourism destination. The outcome of the study shows that Nigeria has a lot of attractions that can support successful leisure tourism, but lack a strong and positive image that can act as a pull factor for its tourism demand.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad/časopis indeksiran je i u: Scirus ; Sherpa/Romeo ; Ulrich's ; The University of North Carolina at Chapel Hill University Library ; WZB Berlin Social Research Center ; West European Libraria.

POVEZANOST RADA