Pregled bibliografske jedinice broj: 85415
Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Croatia
Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Croatia // Proceedings of the 24th Annual Conference of the Academy of Marketing Science: New Meanings for Marketing in a New Millenium / Moore, Melissa L. ; Moore, Robert S. (ur.).
San Diego (CA): Academy of Marketing Science, 2001. str. 137-142 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Croatia
Autori
Kesić, Tanja ; Ozretić-Došen, Đurđana ; Previšić, Jozo
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 24th Annual Conference of the Academy of Marketing Science: New Meanings for Marketing in a New Millenium
/ Moore, Melissa L. ; Moore, Robert S. - San Diego (CA) : Academy of Marketing Science, 2001, 137-142
Skup
24th Annual Conference of the Academy of Marketing Science: New Meanings for Marketing in a New Millenium
Mjesto i datum
San Diego (CA), Sjedinjene Američke Države, 30.05.2001. - 02.06.2001
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
consumer behavior; ethnocentrism; consumer's ethocentric tendencies
Sažetak
This paper explores the influence of several dimensions of socio-psychological concepts of patriotism, conservatism/liberalism, collectivism/individualism and cultural openness on Croatian consumer's ethnocentrism and on their awareness on both global and domestic brands. In addition, four demographic factors (age, gender, education, and income) were used as potential antecendents of consumer's ethocentric tendencies.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
