Naslov
Possibilities of PR in the Development of Scientific Tourism

Autori
Takahashi, Marta ; Banovac Barić, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Communication Management Forum 2015: Reconciling the Traditional and Contemporary: The New Integrated Communication / Verčič, Dejan ; Jugo, Damir ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2015, 159-176

ISBN
978-953-58317-2-3

Skup
Communication Management Forum 2015: Reconciling the Traditional and Contemporary: The New Integrated Communication

Mjesto i datum
Zagreb, Hrvatska, 08.05.2015. - 09.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
public relations ; Department of Histology and Embryology ; scientific tourism

Sažetak
The title of European Capital of Culture is one of the most respected initiatives in Europe, which promotes cultural and historical heritage. This year, Zagreb is competing for the title of European Capital of Culture 2020. It is an opportunity to discover, revive and present to the public the wealth hidden in the departments and libraries of Zagreb's institutes and faculties. With the help of PR, they may attract tourists interested in the history of science and education, as well as assist in raising the reputation of these institutions. One of the proposals would be to establish an office to deal with the promotion of scientific tourism and even to promote the establishment of new museums because Zagreb does not have a museum of medicine and science, a museum of agriculture, not even a puppet museum. By creating appropriate brochures of existing exhibits and launching websites on scientific tourism, Zagreb would become even more interesting as a tourist destination. People who have the time to explore are tourists. They should be directed towards the contents of the old palaces, enriched with sensational collections with the help of PR experts. A look at them provides an insight into the past and gives the illusion of another, by-gone period. The Department of Histology and Embryology at the School of Medicine, University of Zagreb, possesses valuable collections which, due to the lack of new initiatives and lengthy procedures, remain available only to a small number of scientists and students. The initiative for the preservation and presentation of those archives exists since the year 2011, however, the project remains in the initial phase and has not come to life. This paper aims to show that the collections located in Zagreb faculties and institutes are forgotten gems that have their own cultural and historical importance, as well as role in tourism. Therefore, the purpose of this paper is to provide an overview on how scientific tourism in Croatia is perceived, whether it is recognized as an important branch and why and how public relations and its experts could contribute to its growth. The authors will conduct secondary research using existing studies and provide their comments and recommendations. With the assistance of experts in public relations, a series of new initiatives should be launched to promote attractive collections and heritage which are and should be available to all citizens and tourists. In addition to promoting cultural and historical heritage, scientific contributions can be a significant source of revenue for the city of Zagreb.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA