Pregled bibliografske jedinice broj: 85355
Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Bosnia and Herzegovina
Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Bosnia and Herzegovina // Proceedings of the 31st EMAC Conference: Marketing in a Changing World - Scope, Opportunities and Chalanges (CD-ROM) / Farhangmehr, Minoo (ur.).
Braga: Vila Nova de Gaia, 2002. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Bosnia and Herzegovina
Autori
Ljubić, Franjo ; Kesić, Tanja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 31st EMAC Conference: Marketing in a Changing World - Scope, Opportunities and Chalanges (CD-ROM)
/ Farhangmehr, Minoo - Braga : Vila Nova de Gaia, 2002
Skup
31st EMAC Conference: Marketing in a Changing World - Scope, Opportunities and Chalanges
Mjesto i datum
Braga, Portugal, 28.05.2002. - 31.05.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
consumer behavior; ethnocentrism; consumer's ethocentric tendencies
Sažetak
This paper explores the influence of several dimensions of socio-psychological concepts of patriotism, conservatism/liberalism, collectivism/individualism and cultural openness on Bosnian and Herzegovinian consumer's ethnocentrism and on their awareness on both global and domestic brands. In addition, four demographic factors (age, gender, education, and income) were used as potential antecendents of consumer's ethocentric tendencies.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
