Naslov
Communicating tourism events

Autori
Gračan, Daniela ; Zadel, Zrinka ; Ivančić, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Scientific Conference on Innovative Approaches to the Contemporary Economic Problems / - Dubrovnik : Sveučilište u Dubrovniku, 2013

Skup
1st Dubrovnik International Economic Meeting, DIEM 2013, „Scientific Conference on Innovative Approaches to the Contemporary Economic Problems“

Mjesto i datum
Dubrovnik, Hrvatska, 27.09.2013. - 29.09.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Domaća recenzija

Ključne riječi
tourism of events; communication; destination product

Sažetak
Preferences of contemporary tourists are oriented towards an integrated tourist product which will not only meet, but also exceed their expectations. The tourist offer anticipated these demands by offering tourism events whose basic purpose is to create a unique experience. The basic problem in the realization of an event is communication of the event to targeted demand. The objective of the paper is finding a potential model of successful communication of tourism events in tourist destinations. The subject of analysis in the paper are the most important elements which are framework of strategic decision-making in the forming of tourist offer, as well as benchmarking analysis of tourist destinations of Opatija and Tarragona. Proposal of optimal and effective communication channels on the tourism market is based on the conducted analyses. Scientific methods of analysis and synthesis, historical, statistical methods, methods of comparison and methods of induction and deduction are used in the paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA