Pregled bibliografske jedinice broj: 853391
A Comparison of the Competitiveness of the Two Coastal Tourist Destinations
A Comparison of the Competitiveness of the Two Coastal Tourist Destinations // Naše more, 62 (2015), S4; 120-126 doi:10.17818/NM/2015/4.12 (recenziran, prethodno priopćenje, znanstveni)
CROSBI ID: 853391 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
A Comparison of the Competitiveness of the Two Coastal Tourist Destinations
Autori
Uran Maravić, Maja ; Gračan, Daniela ; Zadel, Zrinka
Izvornik
Naše more (0469-6255) 62
(2015), S4;
120-126
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni
Ključne riječi
tourism ; destination competitiveness ; Portorož ; Opatija
Sažetak
The main goal of this paper is to assess the competitiveness of the two coastal tourist (micro) destinations - Portorož, Slovenia and Opatija, Croatia. The paper focuses on the current state of competitiveness of these two destinations, assessed by group of senior tourist students that visited both destinations. The approach and methodology are based on the different destination competitiveness models. For the purpose of the assessment of competitiveness of these two micro destinations, the integrated instrument of the destination competitiveness was developed and tested for its face validity. These two destinations were chosen because they have a similar history of development as well as tourist offer. The research results confirm the main hypothesis and majority of supporting hypothesis that Portoroz is more competitive destination than Opatija.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
