Pregled bibliografske jedinice broj: 85336
Ethnocentric Tendecies in Purchasing Behavior in the Republics of Croatia and Bosnia and Herzegovina
Ethnocentric Tendecies in Purchasing Behavior in the Republics of Croatia and Bosnia and Herzegovina // Proceedings of the 2002 Multicultural Marketing Conference (CD-ROM) / Bigne, Enrique ; Johar, Vic ; Hassan, Salah (ur.).
Valencia: Academy of Marketing Science, Universitat de Valencia, 2002. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 85336 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Ethnocentric Tendecies in Purchasing Behavior in the Republics of Croatia and Bosnia and Herzegovina
Autori
Ljubić, Franjo ; Kesić, Tanja ; Pavlović, Ivan ; Markić, Brano
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 2002 Multicultural Marketing Conference (CD-ROM)
/ Bigne, Enrique ; Johar, Vic ; Hassan, Salah - Valencia : Academy of Marketing Science, Universitat de Valencia, 2002
Skup
2002 Multicultural Marketing Conference
Mjesto i datum
Valencia, Španjolska, 26.06.2002. - 29.06.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
ethnocentrism; patriotism; conservatism; liberalism; collectivism; individualism; purchasing behavior
Sažetak
This paper explores the influence of several dimensions of socio-psychological concepts of patriotism, conservatism/liberalism, collectivism/individualism and cultural openness on Croatian and Bosnian and Herzegovinian consumer's ethnocentrism and on their awareness on both global and domestic brands. In addition, four demographic factors (age, gender, education, and income) were used as potential antecendents in the purchasing of domestic (CET) rather than foreign products.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
