Pregled bibliografske jedinice broj: 853033
Influence of Advertising space sales on information media content and financial performance of Croatian National TV stations
Influence of Advertising space sales on information media content and financial performance of Croatian National TV stations // International Scientific Conference Megatrends and Media 2016: Critique in Media, Critique of Media, Faculty of Mass Media / Petranová, Dana ; Magál, Slavomír (ur.).
Trnava: Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava, 2016. str. 214-241 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 853033 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Influence of Advertising space sales on information media content and financial performance of Croatian National TV stations
Autori
Bestvina Bukvić, Ivana ; Buljubašić, Iva ; Lesinger, Gordana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
International Scientific Conference Megatrends and Media 2016: Critique in Media, Critique of Media, Faculty of Mass Media
/ Petranová, Dana ; Magál, Slavomír - Trnava : Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava, 2016, 214-241
ISBN
978-80-8105-796-0
Skup
- International Scientific Conference Megatrends and Media 2016: Critique in Media, Critique of Media
Mjesto i datum
Smolenice, Slovačka, 19.04.2016. - 20.04.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
media market ; financial performance of national TV stations ; advertising space sales ; media information content
Sažetak
Due to the financial crisis that influenced advertising space sales, noticeable changes have emerged in informative content and production quality of the Croatian national- level TV stations. To determine the impact of these changes on the financial performance, the authors gave an overview of TV stations advertising literature, conducted research on the financial position of national-level TV stations that produce informative content and carried out a depth interview with relevant professionals in this industry. The results showed that private national-level TV stations are less burdened with financing, as besides the financial institutions, they use intergroup financing. In comparison to the private sector, in terms of politics, public pressure, and legislation that imposes exact limitations on available advertising space and program content, the Croatian public TV station business environment was found unfavorable as to the possibility of increasing advertising space sales and hence revenue of public TV stations.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Umjetnička akademija, Osijek,
Sveučilište Josipa Jurja Strossmayera u Osijeku - Odjel za kulturologiju
