Pregled bibliografske jedinice broj: 85273
The Change of Food-Related Lifestyles of Croatian Families
The Change of Food-Related Lifestyles of Croatian Families // Proceedings from the 30th EMAC Conference: Rethinking European Marketing (CD-ROM) / Falkenberg, Andreas W. (ur.).
Bergen: Norges Handelshoyskole, European Marketing Academy, 2001. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 85273 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Change of Food-Related Lifestyles of Croatian Families
Autori
Kesić, Tanja ; Ozretić-Došen, Đurđana ; Piri Rajh, Sunčana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings from the 30th EMAC Conference: Rethinking European Marketing (CD-ROM)
/ Falkenberg, Andreas W. - Bergen : Norges Handelshoyskole, European Marketing Academy, 2001
Skup
30th EMAC Conference: Rethinking European Marketing
Mjesto i datum
Bergen, Norveška, 08.05.2001. - 11.05.2001
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
food-related lifestyle; segmentation; Croatian families
Sažetak
This paper explores the existence of longitudinal changes of food-related lifestyle segments in the Republic of Croatia. Using international instruments and a cluster analysis (joining-tree clustering), in both our studies (1997 and 2000), we found five different segments which differ in buying motives, quality aspects of the food buying decisions, cooking methods and consumption situations. The segments also differ in sociodemographic characteristics. We called these segments: Relaxed, Traditionalists, Modern, Concerned and Hedonists. The main statements more frequently used by the families who belong to the respective segments determined the names.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
