Pregled bibliografske jedinice broj: 85119
Competitiveness of Croatian Products and Services - The Attitudes of Management Towards Exports in Croatian Companies
Competitiveness of Croatian Products and Services - The Attitudes of Management Towards Exports in Croatian Companies // Economic System of European Union and Adjustment of Bosnia and Herzegovina / Kandžija, Vinko (ur.).
Mostar: Faculty of Economics, University of Mostar, 2002. (predavanje, međunarodna recenzija, sažetak, znanstveni)
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Naslov
Competitiveness of Croatian Products and Services - The Attitudes of Management Towards Exports in Croatian Companies
Autori
Ozretić-Došen, Đurđana ; Kesić, Tanja ; Previšić, Jozo
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Economic System of European Union and Adjustment of Bosnia and Herzegovina
/ Kandžija, Vinko - Mostar : Faculty of Economics, University of Mostar, 2002
Skup
Economic System of European Union and Adjustment of Bosnia and Herzegovina
Mjesto i datum
Mostar, Bosna i Hercegovina, 26.04.2002. - 27.04.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
international marketing; exports; management's attitudes; Croatian products and services
Sažetak
Both the Croatian companies and Croatian government have realized that in today's world economic isolation is no longer possible. Willing or not, we all are becoming participants in international business. The problem is whether we participate actively or whether we passively wait to react to change. For many Croatian companies exporting is the first significant stage in internationalization, as it provides the advantage of considerably expanded market potential. The research was carried out in order to analyze the export activities of the Croatian companies, and to highlight their competitive capabilities, as perceived by their managers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
