Pregled bibliografske jedinice broj: 848417
Corporate Social Responsibility and Sustainable Development: The Review of Marketing Implications ın Tourism and Hospitality
Corporate Social Responsibility and Sustainable Development: The Review of Marketing Implications ın Tourism and Hospitality // PROCEEDINGS: 5th Eurasian Multidisciplinary Forum
Tbilisi: European Scientific Institute ESI, 2016. str. 11-26 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 848417 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Corporate Social Responsibility and Sustainable Development: The Review of Marketing Implications ın Tourism and Hospitality
Autori
Ariwa, Ezendu ; Andrlić, Berislav ; Ekwa, Hope
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
PROCEEDINGS: 5th Eurasian Multidisciplinary Forum
/ - Tbilisi : European Scientific Institute ESI, 2016, 11-26
ISBN
978-608-4642-53-4
Skup
5th Eurasian Multidisciplinary Forum
Mjesto i datum
Tbilisi, Gruzija, 27.10.2016. - 28.10.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing; tourism; destination; development
Sažetak
In the past few decades tourism industry has been faced with the challenges of destination images. Much emphasis has been placed on destination positive image due to the important role it places in tourist behaviour towards choosing a destination for holiday. This study aims to investigate the perceptions of tourists about Nigeria as a leisure tourism destination. The outcome of the study shows that Nigeria has a lot of attractions that can support successful leisure tourism, but lack a strong and positive image that can act as a pull factor for its tourism demand.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
