Naslov
Security and Privacy Issues in Shopping Through Smartphones – Comparison of Shoppers in Croatia and Serbia

Autori
Petković, Goran ; Stojković, Dragan ; Knežević, Blaženka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
TRADE PERSPECTIVES 2016: Safety, security, privacy and loyalty / Knego, Nikola ; Renko, Sanda ; Knežević, Blazenka - Zagreb : Faculty of Economics and Business Zagreb & Croatian Chamber of Economy, 2016, 126-138

ISBN
978-953-346-035-2

Skup
TRADE PERSPECTIVES 2016: Safety, security, privacy and loyalty

Mjesto i datum
Zagreb, Hrvatska, 23.11.2016. - 24.11.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
smartphone; mobile; shopping; security; privacy; safety

Sažetak
Privacy and security issues are highly important in modern, digital society. Privacy issue relates to the online retailer behavior and possible the misuse of data while the problem of security relates to third party interested to violate the private data without consent of retailer. These issues are sometimes combined with the safety (of third persons, like children, of financial data) and can be crucial for the smartphone shopping. Therefore, authors have decided to research security, safety and privacy manifestations reported in academic literature and institutional reports concerning mobile (smartphone) environment. Literature review was followed by primary research i.e. survey of student population in Croatia and Serbia. Total of 277 students have been surveyed in both countries. Questionnaire has included questions concerning unwanted requirements for data, surveys, sending promotional messages, personal data misuse, consumer protection, online payments, return policies etc. Three main research questions have been examined in this paper. The first one states that security and privacy issues in shopping through smartphones are important for students. Although, young generation was in the focus of the research, the assumption is that they are consistent with their peers worldwide who recognize privacy and security problems. The second research question states that there are no significant differences between Serbian and Croatian smartphone shoppers’ attitudes toward these issues. The assumption is that no one significant evironmental factor influence differences between students in two countries. The third states that privacy issues and security are equally important for smartphone shoppers. The assumption is that, no matter who is responsible for the misuse of data, online shoppers recognize it as the threat of same significancy. Main findings of this paper are relevant for mobile commerce theory and should contribute to better understanding of smartphone shoppers’ behavior.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA