Naslov
Simulation modelling methods in political Internet Marketing

Autori
Dvorski Lacković, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Pre-Conference Proceedings of the Special Focus Symposium on 2nd IKS: Information and Knowledge Systems / Šimović, V., Burita, L., Hruza, P. - Zagreb : Učiteljski fakultet Sveučilišta u Zagrebu, 2010, 37-46

ISBN
978-953-7210-30-4

Skup
The 4th International Conference on Advances and Systems Research

Mjesto i datum
Zagreb, Hrvatska, 11.11.2010. - 13.11.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
political internet marketing; simulation modelling

Sažetak
Growth of Internet possibilities and new media leads to increase of its sustainabillity for marketing use and growth of public awareness on new opportunities. Political marketing is a special area of marketing Research that remains in traditional frame but with changed structure and in dynamic environment. Simulation modelling is a set of methods and techniques that enable representation of real system based on scientific principles. Use of simulation modelling enables conceptual models validity checks ad their influence on system functioning and consequences of tested functioning. Basic aim of this paper is to present use of simulation modelling methods for the needs of political Internet marketing.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA