Naslov
Identity and Branding of Cities in Asia – Investigating Attitudes of Croatian Students

Autori
Lulić, Lukša ; Luburić, Goran ; Subašić Filip

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
5th International M-Sphere Conference For Multidisciplinarity in Business and Science Dubrovnik, Croatia, 27th – 29th October 2016, Book of Abstract / Vranešević, Tihomir ; Seabra, Claudia ; Peručić, Doris ; Mandić, Miroslav ; Pandža Irena - Dubrovnik : Accent Press, 2016, 32-32

ISBN
978-953-7930-10-3

Skup
5th International M-Sphere Conference For Multidisciplinarity in Business and Science

Mjesto i datum
Dubrovnik, Hrvatska, 27.10.2016. - 29.10.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
city brands; Croatian students; research; image; Asia

Sažetak
In the process of branding, cities promote themselves as places good for living and as desirable tourist destinations, attracting investments at the same time. While some cities already acquired positive brand image, others are not recognizable. The main goal of this Paper is to investigate the image of city brands in Asia and their mental association impact on Croatian students from all Croatian university regions as a targeted group. In order to find out their preferences, quantitative research has been conducted. Authors also compared research results with the research on the similar topic, concerning European city brands targeted on the same group.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
A CIP catalogue record for this book is available in the Online Catalogue of the National and University Library in Zagreb as 000945366.

POVEZANOST RADA