Naslov
Consumer Behavioural Research in Furniture Industry Branding - case study of Polish Enterprise

Autori
Stasiak-Betlejewska, Renata ; Wiktorski Tomasz ; Domljan, Danijela ; Hollý, Jakub ; Vaško, Peter

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 27th International Conference on Wood Science and technology (ICWST): Implementaton of wood science in woodworking sector / Grbac, Ivica - Zagreb : Fakultet strojarstva i brodogradnje Sveučilišta u Zagrebu, 2016, 215-222

ISBN
978-953-292-047-5

Skup
27th International Conference on Wood Science and technology (ICWST): Implementaton of wood science in woodworking sector

Mjesto i datum
Zagreb, Hrvatska, 13.10.2016. - 14.10.2016

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
branding; consumer behavioural analysis method; furniture industry

Sažetak
Papers presents an idea and the research results within methods and devices of the consumer behavioural research applied in one of the most significant Polish furniture enterprise which has an international brand. The research analysis results have been obtained in the first European laboratory named “The Apartment of the Future” that involves scientists, designers and furniture manufacturers. "Apartment of the Future" was conceived as a special room for scientific research analysis of the products applications and customer attitudes towards innovative technologies, solutions, technical preferences of a design and an ergonomics for the furniture industry products.

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija

POVEZANOST RADA