Naslov
Visual Literacy in Library Practice: Use of Images on the Facebook Pages of Croatian Public Libraries

Autori
Duić, Mirko

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
The Fourth European Conference on Information Literacy (ECIL) / Špiranec, Sonja ; Kurbanoğlu, Serap ; Landová Hana, Grassian, Esther ; Mizrachi, Diane ; Roy, Loriene ; Kos, Denis - Prag : Association of Libraries of Czech Universities, 2016, 30-30

ISBN
978-80-270-0530-7

Skup
The Fourth European Conference on Information Literacy

Mjesto i datum
Prag, Češka Republika, 10.10.2016. - 13.10.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
visual literacy ; Croatian public libraries ; images ; Facebook

Sažetak
In the last 20 years, personal computers, Web 1.0 and, finally, Web 2.0, have become ubiquitous. These technologies enable fast and reliable transfer of huge quantities of digital images to the most remote parts of the world. With the help of digital technologies, images have inundated various aspects of everyday life. Image editing applications such as Gimp and Photoshop, as well as Web 2.0 applications such as Facebook, allow the democratization of digital image production, modification and distribution (Sadik, 2009). Many amateurs, professionals and organizations create and distribute increasing amounts of images to effectively communicate and achieve their goals (Radcliff, 2014). In view of these circumstances, visual literacy becomes one of the most important types of literacies (Callow, 2008 ; Rockenbach & Fabian, 2008 ; Spalter & Van Dam, 2008). In this paper, we will explore phenomenon from the field of visual literacy – use of images on the Facebook pages of public libraries. The goal of this research is to explore use of images on the Facebook pages of Croatian public libraries. This will be done by determining how many images of certain image types are posted by librarians. Also, we will determine what are the various roles of these images in communicating with the user community gathered around these Facebook pages. The content analysis method will be used to explore use of images on the Facebook pages of Croatian public libraries. Ten public libraries from the large Croatian cities will be included in the research. From the Facebook page of every included public library, we will analyze 100 last published posts. The total sample will be 1000 posts. The initial image types that we will use as categories of analysis are: photos, illustrations, 3D images, video, animated GIF. If during the content analysis, we encounter some other image types, we will include them as categories of analysis. Also, using the content analysis we will determine what is the role that each image has in communication with the user community gathered around libraries’ Facebook pages. Using the content analysis, we will establish categories for the communication roles of the images and we will determine the shares of these categories in relation to the total number of analyzed images. We will gain insights about the amount of images of various image types on the Facebook pages of Croatian public libraries and we will gain insights about the various roles of images in communication with the user community. The research results will help to advance understanding of the visual literacy of librarians. Visual literacy good practices will be identified and described. Also, the research results could be used to create educational programs which will increase the visual literacy of librarians. References Callow, J. (2008). Show me: Principles for assessing students’ visual literacy. The Reading Teacher, 61(8), 616–626. Radcliff, S. (2014). Teaching information literacy using argument, alternative perspectives, and images. In. S. Kurbanoğlu et al. (Eds.), Information Literacy, Lifelong Learning and Digital Citizenship in the 21st Century, Second European Conference on Information Literacy, ECIL 2014, Dubrovnik, Croatia, October 20–23, 2014: Proceedings. CCIS, vol. 492 (pp. 474–483). Cham: Springer International Publishing. Rockenbach, B., & Fabian, C. A. (2008). Visual literacy in the age of participation. Art Documentation: Journal of the Art Libraries Society of North America, 27(2), 26–31. Sadik, A. (2009). Improving pre-service teachers’ visual literacy through Flickr. Procedia – Social and Behavioral Sciences, 1(1), 91–100. Spalter, A. M., & Van Dam, A. (2008). Digital visual literacy. Theory into practice, 47(2), 93– 101.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA