Naslov
Business performance of Croatian, US and EU publishing industry

Autori
Papić, Anita ; Sajter, Domagoj ;

Izvornik
Libellarium: journal for the research of writing, books, and cultural heritage institutions (1846-9213) 10 (2017), 2; 310, 12

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
books ; cannibalization phenomenon ; publishing industry ; e-books ; newspapers ; periodicals ; comparative analysis ; Croatia ; EU ; USA

Sažetak
After a long period of stability, the publishing industry in the digital age suffers a deep decline in revenues, which cannot be attributed only to the development of e-books. In order to better understand the conditions, trends and business performance of Croatian publishing market it is important to understand relevant and reliable economic data. The main purpose of this paper is to provide an overview of the financial health of Croatian publishing market in last five-year period (2010-2015) considering the continental (EU) as well as global context (USA). The paper gives an theoretical insight into “cannibalization“ as phenomenon of a reduction in sales volume, sales revenue and market share of one publishing item as a result of the introduction of a new product by the same producer. The paper also questions the issue of different tax policies regarding books and e- books across Europe as one of the obstacles for the development of a small Croatian publishing market. The method used is a statistical analysis of publishing industry data performed from the following data sources: Poslovna.hr – Croatian business data provider, Federal Reserve Bank of St. Louis (Fred) – major US economics open access database and Federation of European Publishers – European Book Publishing Statistics. The paper presents the obtained empirical data regarding financial performances of largest Croatian publishing companies according to economic measures such as average revenues, value created, EBITDA etc. The statistical analysis of losses in revenue incurred on printed books, periodicals and newspapers and gains in revenue acquired on online and other media books, periodicals and newspapers in the US publishing industry in five-year period (2010-2014) was conducted. According to the obtained results it can be concluded that the proliferation of alternative types of publishing revenues in the US do not substitute (“cannibalize”) for the evident decline of revenues incurred from the decrease in sales of printed books, periodicals and newspapers. Accumulated losses in the five-year period (2010 - 2014) from the printed items are more than three times larger than the growth in the new sector.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

Napomena
Presented at the 4th International Conference on Publishing Trends and Contexts - Markets: conditions, experiences, predictions ; Zagreb, Croatia, 1-2nd December 2016.

POVEZANOST RADA