Naslov
Managing the Physical Evidence in Services Organizations

Autori
Dragičević, Marija ; Pisarović, Anamarija ; Jerinić, Marina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture / Bevanda, Vuk - Beograd : Association of Economists and Managers of the Balkans - Udekom Balkans, 2018, 716-720

ISBN
978-86-80194-13-4

Skup
2nd International Scientific Conference on IT, Tourism, Economics, Management and Agriculture (ITEMA 2018)

Mjesto i datum
Graz, Austrija, 08.11.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Physical evidence ; creating atmosphere ; tactics
(Pjysical evidence ; creating atmosphere ; tactics)

Sažetak
Managing firm’s physical evidence includes everything tangible-from physical facilities to brochures and business cards as well organizations’ personnel dresscode. Physical evidence can fall into different categories such as facility exterior (exterior design, insignia, parking, landscaping and environment), facility interior (interior design, equipment, insignia, layout, air quality and temeperature, colours, music, scents and other tangibles).The aim of this paper is to show the strategic role and dimensions of physical evidence in service industry and describe stimulus - response model which is often used to explain the environmental effects on consumer behaviour.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA