Pregled bibliografske jedinice broj: 845296
Hierarchical Regression Results Used to Investigate the Relationship of Companies' Ethical Reputation and Their Financial Performance: Preliminary Research
Hierarchical Regression Results Used to Investigate the Relationship of Companies' Ethical Reputation and Their Financial Performance: Preliminary Research // Book of Abstracts, Entrenova 2016, 8-9 September 2016, Rovinj, Croatia
Zagreb: Udruga za promicanje inovacija I istraživanja u ekonomiji IRENET, 2016. str. 49-49 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 845296 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Hierarchical Regression Results Used to Investigate the Relationship of Companies' Ethical Reputation and Their Financial Performance: Preliminary Research
Autori
Vig, Silvija ; Dumičić, Ksenija
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Book of Abstracts, Entrenova 2016, 8-9 September 2016, Rovinj, Croatia
/ - Zagreb : Udruga za promicanje inovacija I istraživanja u ekonomiji IRENET, 2016, 49-49
Skup
2nd The 1st ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 2016, 8-9 September 2016, Rovinj, Croatia
Mjesto i datum
Rovinj, Hrvatska, 08.09.2016. - 09.09.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Business Ethics; Consumers; Ethical Reputation; Financial Performance; Hierarchical regression
Sažetak
This paper investigates whether or not consumers care about companies’ ethical reputation, and examines the effect of companies’ ethical reputation on financial performance. In recent years, reputation risk becomes an important strategic business issue for executives around the world. Allianz Risk Barometer survey states loss of reputation as the seventh biggest risk in 2016. Furthermore, previous studies confirmed that reputation attributed more than 25 percent of a company’s market value and total market capitalization of the S&P500 companies. The survey of the paper was conducted in 2016 in Croatia. The questionnaire for assessing companies’ ethical reputation contained five reputational dimensions: products and services, corporate appeal, corporate trustworthiness, social responsibility, and organizational performance while the financial dimensions contained indicators of safety and efficiency of business performance. Hierarchical regression methods were applied in the analysis. This research leads to the conclusion that some dimensions of companies’ ethical reputation can be important predictors of financial performance. Therefore, results of the preliminary research could be considered as valid motivation for further improvement of companies’ ethical reputation in the business environment.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
This work has been fully supported by Croatian Science Foundation under the project STRENGTHS no. IP-2013-9402.
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
