Naslov
The Limits of Soft-power Public Diplomacy: Consumption and Representation of Bollywood Movies among Croatian Students of Media, Communications and Political Science

Autori
Car, Viktorija ; Kos-Stanišić, Lidija ; Viduka, Zrinka

Izvornik
Teorija in praksa (0040-3598) 53 (2016), 5; 1213-1235

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
“soft power” diplomacy ; Bollywood ; film reception ; film consumption ; film narratives ; survey ; Croatian students of media ; communication and political science

Sažetak
In international relations the role of public diplomacy, inter alia, is to brand the country and the nation through its culture and art. In Indian foreign policy, as a tool of ‘soft power’ diplomacy, Bollywood has always been one of the most influential tools of promotion of national culture, heritage and tradition. In this paper authors present the results of the survey on consumption and reception of Bollywood movies among students of media and communications studies and of political science of the University of Zagreb. The conclusion is that Croatian students of media, communication and political science “read” Bollywood films through lenses of stereotypes.

Izvorni jezik
Engleski

Znanstvena područja
Politologija, Informacijske i komunikacijske znanosti

POVEZANOST RADA