Pregled bibliografske jedinice broj: 843344
Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model
Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model // Management: Journal of Contemporary Management Issues, 18 (2013), 1; 137-155 (međunarodna recenzija, članak, znanstveni)
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Naslov
Fundraising in the context of nonprofit strategic marketing: Toward a conceptual model
Autori
Najev Čačija, Ljiljana
Izvornik
Management: Journal of Contemporary Management Issues (1331-0194) 18
(2013), 1;
137-155
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
marketing activities; nonprofit organization; fundraising
Sažetak
The aim of this paper is to present the conceptual basis for examining the effects of activities, performed within the ‘traditional’ nonprofit strategic marketing, on the fundraising success. A review of the existing theoretical and empirical studies in the field of fundraising is provided. Open questions in fundraising are addressed, with the special attention devoted to the identification of marketing activities that could ensure higher fundraising, as well as the overall performance of nonprofit organizations.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
- EconLit
Uključenost u ostale bibliografske baze podataka::
- EconLit
