Pregled bibliografske jedinice broj: 843337
Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations
Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations // Management: Journal of Contemporary Management Issues, 19 (2014), 2; 137-155 (međunarodna recenzija, članak, znanstveni)
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Naslov
Preliminary empirical analysis of the relationship dynamics between marketing activities and fundraising success in nonprofit organizations
Autori
Najev Čačija, Ljiljana
Izvornik
Management: Journal of Contemporary Management Issues (1331-0194) 19
(2014), 2;
137-155
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
marketinške aktivnosti; uspješnost fundraisinga; neprofitni; sistem dinamika
(marketing activities; nonprofit; fundraising success; system dynamics)
Sažetak
In nonprofit sector, marketing activities and their impact on fundraising success are often not observed in a complex and dynamic context, due to the complexity of the sector itself. Fundraising success contributes significantly to the overall organizational success of a nonprofit organization. However, the fundraising itself should be based on a proper implementation of marketing activities, which justifies the efforts to create a model that will clarify relationship between the two.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
- EconLit
Uključenost u ostale bibliografske baze podataka::
- EconLit
