Naslov
Quantitative content analysis of communication patterns on Facebook: A case study of the Croatian government

Autori
Brautović, Mato ; John, Romana ; Milanović-Litre, Iva

Izvornik
Medijske studije (1847-9758) 4 (2013), 8; 45-59

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
social media ; Facebook ; civic engagement ; e-government ; communication patterns

Sažetak
In the process of involving citizens more deeply in the democratic process, Facebook is becoming an increasingly important tool for governments in policy making. Facebook has the potential to increase political participation, but many governments fail to use it in the right way, because they just share information online and do not engage with their followers/citizens. This paper shows how the Croatian government is using Facebook and the communication patterns resulting from their work. The quantitative analysis of 20, 546 posts and 52, 311 comments show that communication is one way, rather than interactive. Government users do not follow the 90-9-1- rule of thumb for social networks.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA