Naslov
Pictograms on packaging: A comparison of objective and subjective measures of their noticeability

Autori
Kovačević, Dorotea ; Brozović, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings - The Eighth International Symposium GRID 2016 / Pavlović, Živko - Novi Sad : Faculty of Technical Sciences, Department of Graphic Engineering and Design, 2016, 375-380

ISBN
978-86-78928-67-3

Skup
8th International Symposium on Graphic Engineering and Design GRID 2016

Mjesto i datum
Novi Sad, Srbija, 04.11.2016. - 05.11.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
pictogram ; packaging ; noticeability

Sažetak
Safety pictograms convey information to consumers who should be warned and protected from consequences that may arise as a result of the misuse of a product. The noticeability of the safety pictograms on the packaging is a prerequisite for the effectiveness of this communication. There are few methods for measuring the noticeability of the pictograms. In general, they can be based on objective or subjective estimations. This paper investigates the association between the objective and the subjective methods (namely eye-tracking and subjective scores) in order to examine whether expensive eye-tracking procedures can be replaced with low-cost procedures, such as subjective evaluation. Since the packaging is common medium for transmission of safety information by the pictograms, stimuli used in the study are samples of packaging that differ according to shape, colour and transparency. The results of the investigation of these variables provides wider insight in possible moderators of noticeability and gives clearer directions for future research in the field of communication role of the packaging.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA