Pregled bibliografske jedinice broj: 8430
Organization of marketing in the new economic conditions: case of the Republic of Croatia
Organization of marketing in the new economic conditions: case of the Republic of Croatia // Marketing & management, 31 (1997), 3; 71-74 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 8430 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Organization of marketing in the new economic conditions: case of the Republic of Croatia
Autori
Meler, Marcel ; Turkalj, Željko
Izvornik
Marketing & management (0237-1995) 31
(1997), 3;
71-74
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Croatia; marketing; organization
Sažetak
The situation (social and economic) in the countries of the so called real existing socialism results in total colapse. It is beyond any doubt that this collapse was to a great extent caused by the inefficient management, that is, by the economic system based and established on the state or public ownership. In such a "relation without an owner" no room was felt for the demonstration of the abilities of an individual - initiative, creativity, readiness to take risks, and everything else that characterizes the free market economy of the western world.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
