Naslov
Croatia`s Triangle: Transition - Globalization - Marketing

Autori
Meler, Marcel ; Horvat, Đuro

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Transition in Central and Eastern Europe - Challenges of 21st Century / - Sarajevo : Faculty f Economics, University of Sarajevo, 2002, 431 - 436

Skup
International Conference of the Faculty of Economics Sarajevo - ICES 2002

Mjesto i datum
Sarajevo, Bosna i Hercegovina, 17.10.2002. - 18.10.2002

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatia; globalization; marketing; transition

Sažetak
Being one of the countries in transition, the Republic of Croatia is positioned in a globalization process environment and in that sense faced with great challenges. Marketing can play a very important role to achieve this objective. As a creative economic process, business function, business conception, and even as a marketing life philosophy of its kind, marketing should nemely determine which technological trend directions should be aspired to and which trends will be in the function of general economic development through the prospective forecast methods. Thus, the transition - globalization - marketing triangle may construe a behavioral axis not only of the economic entites but also of a country as a whole, in order to achieve the ever so necessary development effects.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA