Naslov
BUILDING COMPETITIVENESS THROUGH EFFECTIVE CULTURE MANAGEMENT

Autori
Šandrk Nukić, Ivana ; Načinović Braje, Ivana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Layers of competitiveness: from competitive mindset to competitive economy / Jautz, Ulrich ; Kurz, Rudi ; Singer, Vjekoslava ; Barković, Dražen - Osijek : Faculty of Economics Osijek, Hochschule Pforzheim, 2016, 15-16

Skup
37th Osijek-Pforzheim Scientific Symposium

Mjesto i datum
Osijek, Hrvatska, 12.10.2016. - 13.10.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
competitiveness; national culture; organizational culture

Sažetak
This paper aims to map the connection between national culture and competitiveness. Competitiveness includes the set of institutions, policies, and factors that determine the level of productivity of a country. Although competitiveness can be a result of several drivers, we argue that as some of these are people driven, competitiveness must be related to basic underlying assumptions, espoused values and artefacts shared by the people from the observed entity. This makes competitiveness closely related to national and organizational culture. Cross-country analysis has indicated that national culture features do have an impact on national competitiveness. The empirical analysis of global competitiveness index and Hofstede’s cultural variables has shown that uncertainty avoidance index negatively affects competitiveness, but long term orientation index affects competitiveness in a positive way. Therefore, policy makers should be aware that not only tangible economic factors lead to competitiveness but intangible factors such as culture should also be considered in attempts to improve competitiveness.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA