Naslov
Towards destination stewardship: forecasting financial performance of responsible tourism on a selected Croatian destination

Autori
Galant, Adriana ; Golja, Tea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Innovation, Finance, and the Economy, Proceedings of the 13th Eurasia Business and Economics Society Conference / Bilgin, H. Mehmet ; Danis, Hakan ; Demir, Ender ; Marco Lau, K. Chi - London : Delhi : Springer, 2015, 157-170

ISBN
978-3-319-15879-2

Skup
13th EBES conference

Mjesto i datum
Istanbul, Turska, 05.06.2014. - 07.06.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Destination management ; Tourism scenario modelling ; Labin-Rabac tourist destination ; Financial reporting

Sažetak
Tourism is a multifaceted industry with high economic significance. Its multiplier effects show wide range of sectors that benefit from tourism. Whilst touting economic benefits of tourism, one has to be cautious because tourism activities involve economic costs as well. Additional costs can occur if planning, development and operations in tourism are not properly managed. Sustainable tourism lies at the core of destination stewardship. Destination managers need to be able to forecast economic, environmental and social trends affecting tourism. Thus, destination planning is crucial in balancing developments of tourism and controlling its growth. In this paper authors test various possible tourism scenarios on the total revenue generated from tourism for a 7-year projection period. Every scenario is based on destination planning. The case study destination used for scenario modelling was Labin-Rabac. The forecasts are based on three broad types of drivers: season extension outside the traditional July and August months, growth of accommodation capacity (number of bed places) and growth in the average tourists’ expenditure. The methodology used for scenario analysis is: historical method, deductive method, analysis (particularly horizontal analysis of the income statement which provided information about tendencies and change dynamics on its positions), synthesis, and mathematical methods.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA