Naslov
Smartphones positioning on Samsung example.

Autori
Katolik Kovačević, Andreja ; Vučemilović, Vesna ; Aračić, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of TEAM 2015 7th International Scientific and Expert Conference ot the Interantional TEAM Society 15/16th October, Belgrade, Serbia / Sedmak, A. - Beograd : Mašinski fakultet Univerziteta u Beogradu, 2015, 206-210

ISBN
978-86-7083-877-2

Skup
TEAM 2015 7th International Scientific and Expert Conference ot the Interantional TEAM Society 15/16th October, Belgrade, Serbia

Mjesto i datum
Beograd, Srbija, 15.10.2015. - 16.10.2015

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Product positioning ; product strategies ; smartphones ; Samsung

Sažetak
Product positioning is related to creating an image about product in a mind of final consumer. That is the major difference between positioning and differentiation which is related to real product features and segmentation which is focused on market and final consumers. Product positioning and repositioning are two product strategies which are most commonly used. The aim of this paper is to show and emphasize importance between market success of product and company as a producer, and product positioning according to final consumers’ needs and desires which are partly real but mostly created by producers marketing activities. This paper is based on market research conducted this year on student population regarding their opinion about Samsung smartphones and other smartphone producers. Market research was conducted in April this year online through internet by e- mail and social networks.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA